city’super Unveils a Charming ‘Beary Christmas’ with Easy-to-Serve Gourmet Treats and Perfect Gifts for Everyone

(7 November 2024, Hong Kong) This festive season, city’super proudly unveils its ‘Beary Christmas’ campaign, featuring Chef Polar as the ambassador for an enticing selection of easy-to-serve home-dining delights that offer stress-free festive celebrations and an exciting assortment of gifts ideal for party present exchanges. Launched across its four gastro-markets, in Harbour City, ifc mall, Times Square and New Town Plaza, as well as two neighbourhood stores in AIRSIDE, Kai Tak, and THE SOUTHSIDE, Wong Chuk Hang, this festive initiative emphasises the joy of sharing quality food that requires minimal preparation for all occasions.

As the ultimate one-stop destination catering to every aspect of Christmas and New Year, city’super saves precious time not only in the kitchen but also during the busy holiday shopping season.

Embodying city’super’s commitment to sustainability, Chef Polar was created to raise awareness of eco-responsibility and wellness after 52 starving polar bears in 2019 had to forage for food in a Russian town due to climate change. Additionally, city’super’s continual drive for quality means all products meet the highest standards of safety. Customers can shop with confidence ahead of the holiday season, knowing that they are choosing from a range of healthy dining options and desirable gifts that reflect the store’s dedication to craftsmanship and lifestyle.

Festive Favourites for Seamless Home Cooking and Sumptuous Dining Made Simple – with Early Bird Discount Up to 44% Off

At the heart of ‘Beary Christmas’ is carefully curated fresh seafood that is easy to prepare, including luscious lobsters sourced from regions renowned for the quality of their catch. Whether choosing French Live Blue Lobster (HK$538/pc) with its prized white meat, Canadian Live Lobster (HK$320/pc), Australian Frozen Lobster Tail (HK$108/100g) or Maine Frozen Fully Cooked Lobster Meat (HK$260 /pc) – featuring minimal salt and cryogenic freezing to preserve its fresh taste and texture – the prime crustacean can be presented on the table to impress guests in no time. A range of lobster-based offerings, such as La Potagere Lobster Bisque 1L (HK$63), Soupstock Tokyo Lobster Tomato Bisque 500g (HK$108) and Luke’s Lobster Ravioli (HK$98), further ensure that indulgent festive meals can be simply prepared.

Oysters are another festive delight – an unbeatable fresh choice for hosts who prefer to spend hours with their guests rather than in the kitchen. At city’super, an oyster is sold every 2 minutes, with options including top French picks like mineral-rich Belon Oyster 0000 (HK$69/pc), plump and juicy Gillardeau Oyster Nr.0 (HK$79/pc), and delightfully firm Pieds de Cheval Oyster (HK$108/pc). For culinary enthusiasts, the large, rich, and creamy Japanese Hiroshima Frozen Giant Oyster (HK$138/pack) promises to elevate any dish to a sensational gourmet experience!

Among other delicious and accessible selections from the sea, Seafood Platter (HK$388) presents a stunning assortment ready to eat and perfect for sharing. For a taste of France, French Cooked Blue Mussels (HK$148) in Isigny Sour Cream & Onion or Shallot & Butter Marinade provide rich, flavourful rewards. Chilean Frozen Boiled King Crab (HK$888) and Japanese Frozen Boiled King Crab Leg (HK$660/pack) showcase succulent meat, while Spanish Frozen Red King Prawn (HK$858) boosts the vibrancy of holiday parties.

Busy hosts can count on city’super for their traditional Christmas must-have of turkey, with a variety of services available to reduce the hassle of preparing it. Choose from defrosted, marinated, sous vide, or ready-to-eat and delivered to the door. Those preferring to roast a turkey at home may choose the store’s handy marination service that ensures rich, tender flavour. Turkey orders placed by 28 November 2024 for delivery before 31 December 2024), can enjoy an early bird discount of 20% (terms and conditions apply).

There is an impressive selection of bird origins, sizes and prices, from French Chilled Turkeys (from 2-3kg up, HK$668) and French Chilled Label Rouge Turkey (2.5kg up, with marinating service, HK$888), a rustic breed fed an 80% cereal and milk diet for tender, tasty meat, to French Chilled Bresse Female Turkey AOP (HK$1,888), whose supreme tenderness is assured by Appellation d’Origine Protégée (Protected designation of origin). For an organic option, UK Daylesford Organic Chilled Turkey Bronze (HK$2,388) is reared in spacious pastures, ensuring rich, succulent meat. Sous Vide Butterball USA Whole Turkey (12lb or above, HK$738) offers a convenient, ready-to-cook choice that takes just 20 minutes and delivers golden crispy skin, tender juiciness and gorgeous aroma.

city’super has also curated a superb variety of top-quality beef that will star at any culinary occasion. It took the lead in Hong Kong in importing premium wagyu from Japan – from budget-friendly Yamagata to superior Matsusaka, as well as Korea’s exceptional Hanwoo beef, and the best steak from Spanish supremo José Gordón.

Renowned for its intense flavour and exquisite marbling, Yamagata A5 Grade Wagyu Beef is sourced from cattle aged over 30 months that have not been bred – often called ‘Otome beef’ due to its beautifully marbled fat. What sets this exceptional beef apart is not only its remarkable quality but also its affordability, making it an excellent choice for festive family dining or large parties.

Desirable joints showcasing craftsmanship and various beefy flavours include Rib Eye (HK$228/100g), Striploin (HK$228/100g), Tenderloin (HK$238/100g), Chateaubriand (HK$250/100g) for steak, while other cuts for specialised usage can be selected by the pack, such as Sukiyaki (HK$118-HK$218/pack), Yakiniku (HK$80-HK$150/pack) and Kiriotoshi for Daily Cooking (HK$60-HK$118/pack). Curated sets like Yamagata Chilled A5 Grade Yakiniku Set (HK$168) are also available, as well as Wagyu Beef Steak (HK$150/pc) and Burger (HK$38/pc).

city’super’s Matsusaka beef selection is the most luxurious choice for festive meals. Highly prized for its delicate but not greasy marbling, fragrant flavour and melt-in-mouth experience, the beef hails from Japanese Black heifers raised in Matsusaka according to strict criteria. Cuts like Striploin (HK$328/100g), Rib Eye (HK$328/100g), Tenderloin (HK$338/100g), Chateaubriand (HK$348/100g) and Steak (HK$230/100g) are particularly sought after for their exquisite flavour profiles. Other offerings include Japanese Chilled A5 Grade Matsusaka Wagyu Beef Yakiniku Limited Set (HK$538), perfect for grilling, as well as cuts specifically for Sukiyaki (HK$230/100g).

Celebrated for its rich and even marbling, deep flavour and tender, juicy texture, the highest grade Heongseong Hanwoo beef is said to rival Matsusaka for the title of the world’s best beef. city’super’s selections include Korea Hoengseong Chilled Grade 1++ Hanwoo Beef Striploin (HK$218/100g) and Rib Eye (HK$218/100g), both delivering rich, savoury taste.

Dry-aged beef enhances the depth of flavour and tenderness of the meat. city’super purchases beef specifically for dry-aging using its own machine and proprietary dry-aging recipe, perfected through extensive testing. 60-Day Dry Aged USA LTGF Angus Beef Striploin (HK$218/100g) delivers robustly flavoured, beautifully marbled meat accentuated by a grain-led diet, and 30-Day Dry Aged USA LTGF Angus Beef Rib Eye (HK$165/100g) offers rich taste and tender texture for indulgent meals. Exemplifying the British tradition of quality, 30-Day Dry Aged UK PGI Aberdeen Angus Beef Prime Rib (HK$80/100g) is a certified Aberdeen Angus cut that ensures a flavourful dining experience.

Caviar brings a touch of luxury to any festive celebration. The exquisite delicacy can enliven casual dining through quick, creative pairings, topping anything from a baguette to a crisp to cucumber. city’super’s wide range of own-brand caviar includes city’super Beluga Caviar (HK$3,200/30g; HK$5,100/50g), Ossetra Caviar (HK$418/10g; HK$1,138/30g; HK$1,858/50g), Amursky Caviar (HK$388/10g; HK$980/30g; HK$1,400/50g), and Baeri Caviar (HK$388/10g).

A variety of cold cuts and cheese rounds out the lavish holiday spread. Tuck into Eco Friendly Gourmet Platter (HK$298), Les Freres Marchand Raclette De Savoie Igp Au Lait Cru (HK$62/100g), Les Freres Marchand Raclette A With Truffle (HK$86/100g), Devodier Prosciutto Ham – 36 Months (HK$136/100g), and Lajabuguena Iberico Cooked Ham (HK$68/100g).

Ready-to-Eat Rewards – Exclusive Party Sets and Standout Dishes with Free Delivery Service

Ensuring seamless, hassle-free festive feasts, city’super introduces an enticing array of pre-cooked single dishes alongside sumptuous party sets to satisfy all occasions and tastes, with complimentary delivery service for all orders. Providing even greater value to customers, orders placed by 15 December 2024 for delivery before 1 January 2025 benefit from an early bird discount of 20%, while e-gold members can also enjoy a 10% discount after this period (terms and conditions apply).

Headlining these thoughtfully curated sets for effortless party hosting is the Xmas Joyful Set (HK$5,888), a lavish buffet-style feast of delightful Japanese appetisers and internationally inspired mains, serving 14-18 people. For smaller parties, the Gathering Meal Set (HK$2,888) provides a complete and satisfying dining experience for 8-10 people, while the Low-carb Meal Set (HK$1,988, for 4-6 people) affords a delicious, health-conscious alternative without compromising on flavour.

Also enabling hosts to enjoy the party not the prep is a diverse selection of pre-cooked single dishes, ideal for enhancing the party sets or complementing home-cooked fare. Highlights include Lobster Sashimi Platter (HK$988) boasting seven luxurious varieties, a generous Sushi Platter (32pcs; HK$588), and a refreshing RF1 Figs & Italian Ham Salad with Raspberry Dressing (HK$458) that adds a burst of colour and flavour. Seafood Platter (HK$498) is a delightful assortment of oceanic treasures; Roasted US Turkey – Butterball (HK$986) and Roasted UK Beef Tomahawk (HK$886) provide traditional options; and Classic Wagyu Beef Lasagna (HK$676) caters to those seeking a hearty winter dish.

Orders can be conveniently placed at https://partyset.citysuper.com.hk/ at least 72 hours before the delivery date (store pick-up service is not available).

Curated Holiday Gifts to Spread Seasonal Cheer and Joy

city’super presents a delightful range of gift options, perfect for mid-party present exchanges or as a sweet thank you to the host. These include Japanese specialities like Fukusaya Cube Castella 15pcs Set (HK$554), Fukusaya Cube Castella 55g – Poinsettia (HK$36), Keishindo Roast Shrimp Cracker Assortment 18pcs (HK$280) and Keishindo Christmas Roasted Red Shrimp Cracker 6pcs (HK$75), which serve as delectable take-home treats.

New gourmet chocolate selections to satisfy any sweet tooth span Le Chocolat des Français 9 Assorted Organic Chocolate Squares Gift Box 45g (HK$118), Le Chocolat des Français Assorted Xmas Mini Organic Chocolate Bars 3pcs (HK$98), Trifulòt Large Assorted 5 Praline 20pcs (HK$195), Trifulòt Metal Assorted 3 Praline 15pcs (HK$250), ROYCE’ Holiday Selection Box 32pcs (HK$300), and ROYCE’ Chocolate No “I-E” (HK$300, pictured right). Additionally, the Paul Lafayet Christmas Premium Hamper (HK$598) brings both a touch of elegance and a taste of indulgence.

city’super also brings cheers to any gathering with a remarkable range of beverage gifts. Toast to the festive season with Champagne standouts like the Louis Roederer Collection NV Gift Set (HK$648), renowned for its exceptional quality; the top-notch trio of the Piper Heidsieck Cuvee Brut NV Gift Set (HK$458), Piper Heidsieck Essential Blanc de Blancs NV Gift Set (HK$668) and Piper Heidsieck Rose Sauvage NV Gift Set (HK$588); and the effervescent Charles De Cazanove Blanc de Noirs NV Christmas Edition (HK$428).

Shokibai Plum Liqueur (HK$320) and Kishuemaki Umeshu (HK$120) are the sweetest of nectars for Japanese liqueur connoisseurs, while the Pampelle Ruby Red Grapefruit Aperitif Gift Box Set (HK$220) adds a charming touch to any celebration. The Akori Gin Gift Set (HK$398) is perfect for gin enthusiasts; wine lovers will appreciate the Champagne Mailly Grand Cru Les Echansons 2013 (HK$1,280); and the city’super x Jiggers Barware Set 5pcs (HK$560) makes a thoughtful gift for budding cocktail mixologists. Saicho Sparkling Tea – Jasmine Gift (HK$220) provides a refreshing celebratory experience to those eschewing alcohol.

Mulled wine is a delightful traditional winter drink that truly shines during the festive season. For an easy way to enjoy it, simply pair the city’super x Good Island Mulled Wine-Cinnamon (HK$69) together with a recommended bottle of red wine like Auld Wilberforce Cabernet Shiraz 2019 (HK$140), then add a few slices of orange, and it will be ready to serve.

Culinary enthusiasts and gadget lovers will delight in the Origo Electric Grill-Eg803 (discounted price HK$298), Snoopy Cotton Candy Machine (HK$299) and Snoopy Egg Waffle Maker (HK$269), which bring whimsy and creativity to any kitchen, while the Snoopy Mini Popcorn Machine (HK$299) amps up the fun at film nights. Charming new additions to the Snoopy collection include the Snoopy Glass Pitcher (1969 theme/Blue HK$139), the cosy Snoopy Cushion Blanket (HK$219) and the practical Snoopy Diatomaceous Floor Mat – Blue (HK$99).

Join city’super in celebrating the festive season with the ‘Beary Christmas’ campaign, which promotes the sharing of exceptional food to bring families and friends together. For more information on the full range of home dining options, and to explore the exciting gift selections, please visit www.citysuper.com.hk.

For enquiries, please email contact@citysuper.com or call at (852) 2736-3866.

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