Leading One-Stop Beauty Gym BMF Presents Cutting-Edge Skin Nurturing Solutions Customised for All Generations

(5 February 2025, Hong Kong) – As the new year brings exciting possibilities, BMF (Bella Marie France) underscores its unmatched expertise in helping beauty aficionados achieve their best aesthetic potential with tailored non-invasive treatments for all skin ages, endorsed by women who embody radiant living. Celebrity ambassadors Jessica Hsuan and Sisley Choi share their personally recommended in-centre skin solutions for looking and feeling great while emphasising the importance of not only starting a skincare regimen in youth while also maintaining and adapting it for continued glow at every stage of life.

Jessica Hsuan Champions Science-Driven Beauty Solutions to Combat Skin Aging and Eye Care

Her youthful appearance belying her maturity, admired actress Jessica Hsuan has been a BMF brand ambassador for more than two decades. By championing self-care and well-being, she has empowered countless women to be confident in their own skin. To address issues commonly affecting more mature skin, Jessica recommends an in-centre regimen of two treatments, Pico Laser Spot Removal and Fotona Laser Tightening, to reduce unsightly skin pigmentation and enhance firmness, bolstered by the Bella Eye Facial to counteract wrinkles and lack of elasticity around the eyes.

Driven by proven, patented technologies, Pico Laser Spot Removal (trial price: HK$688 per session or HK$1,288 for 2 sessions; special offer: HK$4,888 for 4 sessions; originally HK$1,200 per session) eliminates discolouration and dark spots that accrue with age to achieve clearer, brighter, softer and more youthful-looking skin.

The Pico laser works safely and effectively on the skin surface and deep into the epidermis, breaking down even stubborn pigmentation into dust-like particles for easier elimination through metabolism. This treatment’s whitening benefits work immediately, and with long-term success, brightening dull complexions and targeting troublesome hormonal spots, sunspots and freckles as well as butterfly rash and enlarged pores.

Ideal to counter collagen loss in mature skin, Fotona Laser Tightening (trial price: HK$688 per session or HK$1,288 for 2 sessions; special offer: HK$4,888 for 4 sessions; originally HK$2,000 per session) harnesses the medical power of the YAG erbium laser to reverse aging. The treatment stimulates the regeneration of collagen and elastin for the immediate return of tighter skin. Using 1,064nm and 2,940nm dual wavelengths and 4 unique settings, this innovative and non-invasive patented laser technology repairs skin imperfections, restores skin elasticity and achieves remarkable anti-aging effects. It specifically tackles wrinkles and lines on the forehead, eye area, lip area, cheeks, tiger stripes, nasal wings and neck, and improves overall skin texture.

Recognising that the eyes are often the first to show signs of aging, Jessica sees the Bella Eye Facial (trial price: HK$488 per session, special offer: HK$2,388 for 4 sessions; originally HK$750 per session) as an important regular step for maintaining youthful appearance. Professional therapists apply low-frequency stimulating microcurrents to the client’s eye area to clear the lymphatic system and promote microcirculation, perking up tired eyes, reducing dark circles and diminishing wrinkles. This electric stimulation therapy also energises the nerve cells, triggering sensory receptors to boost the muscle fibre tissue for freer movement, resulting in smoother, more supple skin around the eyes and the top of the cheeks.

Sisley Choi Leads the Way to Lifelong Firm, Glowing Skin Through Early Action

Actress Sisley Choi epitomises the busy, active lifestyle enjoyed by the young generation who demand efficient, time-conscious skincare solutions that will pay dividends in later life. As a proponent of proactive treatments that maintain skin hydration, boost radiance and prevent early signs of aging, Sisley recommends 2 of BMF’s signature cutting-edge but non-invasive therapies, 4G Fill & Glow and CFU Ultima Face Lift.

Blending natural exfoliants, soothing oils and organic compounds, 4G Fill & Glow (trial price: HK$680 per session; special offer: HK$3,888 for 4 sessions; originally HK$1,380 per session) is a fourth-generation advanced-skincare treatment that smooths skin texture, softens the first signs of fine lines, and lightens pigmentation while increasing skin hydration, firmness and elasticity.

Three active ingredients are applied using unique techniques that minimise irritation – ensuring its suitability for sensitive skin – while maximising effectiveness. Lipohydroxy Acid (LHA) exfoliates through a process similar to normal exfoliation to induce regeneration of the dermal layer; HP-SolTM obtained from natural oils like olive and coconut stimulates the epidermis to promote cell turnover, remodel collagen and improve tone and texture; and phospholipid compound, a lipid-based peeling agent, is a natural alternative skin structure that facilitates the healing of damaged skin.

A breakthrough treatment from Italy with long-lasting results, CFU Ultima Face Lift (trial price: HK$688 per session or HK$1,288 for 2 sessions; special offer: HK$4,888 for 4 sessions; originally HK$4,800 per session) utilises the power of ultrasound energy delivered deep into the skin. By stimulating collagen production to spur cellular rejuvenation and replace dead skin cells, it lifts and plumps skin that is tired, prevents and corrects sagging around the eyes, jowls and chin, and streamlines facial chubbiness to achieve a coveted V-shaped visage.

Its ability to smooth the early onset of fine lines, improve acne scars and dispel enlarged pores makes it a vital tool for younger clients determined to retain their youthful radiance. Speed, precision and zero downtime and minimal discomfort after each session are assured by the innovative application of sound-wave vibrations via a centreless transducer, the efficient EasyZoom and rapid EasyFlow application methods, and Active Cooling Emission (ACE) technology.

 “Nurturing our skin is important at any age and at all times of year, and maximum benefits can be realised by effective treatments tailored to an individual’s specific skin age, skin type and condition. This is our promise to clients,” says Amy Quek, CEO of BMF. “Starting skincare young to prevent early signs of aging and then maintaining consistent regimens throughout the different stages of life bring visible benefits.

“Our radiant brand ambassadors exemplify how BMF provides treatments tailored to different age groups, supporting everyone in their journey toward healthy, glowing skin. Embodying our non-invasive philosophy of beauty, they inspire confidence in all of us to embrace our unique beauty at every stage of life.”

For more information, please visit www.bmf.com.hk/en/, or WhatsApp (852) 9706-1528, call (852) 2248-6367 or email info@bmf.com.hk.

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BMF Hong Kong’s Opening Hours (All Branches):

Monday to Friday – 10am to 8pm

Saturday – 10am to 6pm

Sunday and Public Holidays – 11am to 6pm

BMF Hong Kong’s Locations and Contacts:

BMF Hong Kong – Central 

Address: 9/F, The L Place, 139 Queen’s Road Central, Central, Hong Kong

Phone: (852) 2526-6352

BMF Hong Kong – Causeway Bay 

Address: Room 1601, 16/F, Sino Plaza, 255-257 Gloucester Road, Causeway Bay, Hong Kong

Phone: (852) 2568-6060

BMF Hong Kong – Tsim Sha Tsui 

Address: Room 1603-1606, Hong Kong Pacific Centre, 28 Hankow Road, Tsim Sha Tsui, Hong Kong

Phone: (852) 2723-2371

BMF Hong Kong – Kowloon Bay 

Address: Room 1309, 13/F, Telford House, 16 Wang Hoi Road, Kowloon Bay, Hong Kong

Phone: (852) 2331-9899

BMF Hong Kong – Kwai Fong

Address: Room 4205-4207A, Metro Plaza Tower 2, 223 Hing Fong Road, Kwai Fong, New Territories, Hong Kong

Phone: (852) 2487-2878